How Television Sets Clothing Trends “Charlie Sheen Shirts”
Television has always helped to set trends; who hasn’t seen something really cool worn by an actor on a television show and thought: ‘Wow, that looks great. I’d love to have one of those’? The popularity of the style is greatly related to the popularity of the show. And lately, the trend toward vintage shirts has bled onto television as well, and certain styles have made a huge comeback.
Charlie Sheen is the star of Two and a Half Men, and is mostly featured in the show wearing two-toned, short-sleeved bowling shirts over khaki shorts. The show is a huge hit, and as a result Charlie Sheen shirts have become very popular. Charlie Sheen has brought retro bowling shirts mainstream with his character (Charlie Harper) on Two and a Half Men, and the vintage shirts look great on him. As a result people think (maybe not even consciously), ‘Charlie Sheen wears those shirts, and they look hot. I need one of those bowling shirts.’
Designers and department stores watch trends. This includes popular television shows. The minute that Two and a Half Men became a hit, stores began carrying Charlie Sheen shirts, or bowling shirts. This makes the style more accessible, allowing more people to buy them, and making them even more popular. Men’s bowling shirts are usually quite reasonably priced, as well, which also helps with their mainstream popularity. You get a popular Charlie Sheen shirt, and a bargain? That’s a win-win for consumers. As long as a show has fans, there will be people who want to copy this style, and stores will carry them to make this possible.
Two and a Half Men premiered September 22nd, 2003, and it’s still going strong. This year’s season premiere had more than 15 million viewers, and a strong showing even up against Dancing With the Stars. It’s up seven percent over last year, and is very popular with adults age eighteen to forty-nine … who just happen to be the most coveted viewers of all. The viewers in this age group are coveted because they have more buying power than any other age group, and that is yet another reason that Two and a Half Men helps to make vintage shirts or bowling shirts more popular. A person in this age group is more likely to buy something they see on a television show that appeals to them, and Two and a Half Men has just the right kind of viewers for that.
Expect to see Charlie Sheen shirts around for a long, long time, because the popularity of Two and a Half Men isn’t going away anytime soon, it doesn’t look like. Bowling shirts are here to stay.
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